Lotfi is an inspiring hair salon in the heart of Amsterdam
Lotfi is an inspiring hair salon in the heart of Amsterdam
Our story
Every day, we make dozens of choices about our beauty routine. We protect ourselves from the sun, wash our hair, and apply multiple creams to our faces. We consider our budget, the ingredients, and what suits us best as individuals.
At Lotfi, we're happy to help you make this choice. We believe in hairstyling and haircare that suits you, with an emphasis on natural beauty. We also believe in sustainable luxury for everyone.
The products are made with only the finest, sustainable ingredients. Everything is produced in the Netherlands. Domestic production is important because it minimizes the transport of our products and contributes to a healthier environment.
We strive for a healthy balance every day, with the principle of emphasizing natural beauty without using harmful substances. Our products must be safe, protective, and as natural as possible.
For fifteen years, Lotfi has been a hairstylist who has closely studied the hair industry and draws inspiration primarily from his clients. The client is our priority, and together we choose the right styling and care. Lotfi's perspective on beauty is honest and genuine. Hair must be authentic, so he collaborates with his clients to explore their natural look and combine it with contemporary trends. This allows him to create a unique, yet striking hairstyle for each client. Many hairdressers can cut hair well, but cutting hair that perfectly complements the client's look and personality is something Lotfi excels at.
With a deep love for hair, sustainability, and years of hairdressing experience, it quickly became clear that an affordable, luxurious, and sustainable product line was lacking. Clients deserve the best care, both in the salon and beyond. That hairdressing feeling, but at home.
THE FOUNDER
"I wanted nothing more than to develop a collection of affordable luxury products. With respect for nature. Products that allow everyone to continue enjoying that wonderful hairdressing experience at home."
- LOTFI
About
Lotfi
LOTFI's passion is finding the latest trends in hair fashion. Cutting hair well is something many hairdressers can do. But cutting hair that perfectly complements the client's look and personality is something LOTFI excels at. He has extensive knowledge of various hair types and specializes in curly hair. Besides his regular hairdressing work, LOTFI regularly collaborates on photoshoots and TV commercials.
